Updated: Apr 6
This year at Unpacked, Samsung decided to surprise us with 2 innovative smartphone line-ups. Being very different from one another, the devices feature cutting-edge and innovative technologies that were never seen before.
Samsung began the event by revealing the Samsung Galaxy Z Flip, its second-ever foldable device. It launched the new smartphone alongside the family of Galaxy S20 devices as well as the new Samsung Galaxy Buds Plus.
Unlike the Samsung Galaxy Fold, the company’s first foldable, the Galaxy Z Flip is smaller and cheaper. Rather than fold out from a smartphone into a tablet-sized display, the Galaxy Z Flip has a smartphone-sized display that folds in half. This creates a compact device you can easily take anywhere.
Later on in the event, Samsung revealed its flagship S20 line-up. With it’s breath-taking camera technologies and it’s all-new design, it truly wowed the crowd.
The Samsung Galaxy S20, Galaxy S20 Plus, and Galaxy S20 Ultra are the latest generation of flagships from the company and showcase powerful cameras. In fact, Samsung said it completely reimagined the camera system in a bid to entice consumers to upgrade from older Galaxy phones. Are these and the bountiful other features enough to lure people away from Apple and Google? We think so.
As expected, the Samsung Galaxy S20, S20 Plus, and S20 Ultra are fine pieces of kit. And yet, the company crafted high-quality hardware that is somehow very similar to the previous models. Perhaps, Samsung has said all it wants to say when it comes to design, though I’d argue there are still plenty of ways to make smartphones stand out. Instead, the S20 family feels more sedated than its predecessors, and as a result, is lacking some soul.
Now that was one packed event! Showcasing new and innovative technologies from Samsung throughout their line-up devices, makes the company far ahead of its competitors. We can’t wait for the next Samsung Event and we can’t wait to see what they have to offer in the future.
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